Dream outcome and ‘what’s in it for me’
“Stop doing X” | “No more Y” | “Pain Point”. Our solution does X, Y, Z (articulate main benefit you provide & explain how you do what you mentioned in the headline in a proprietary or unique way).
REDUCE Friction and FUDs (FEAR, UNCERTAINTY, DOUBTS)
Address the largest pain point that you solve and the “old way” while also tying in your unique benefit
Use this section to paint a vivid picture of the ideal prospects pain points and expose the flaws of the status quo to acknowledge you know what they are going through. Complement this with your unique value prop and differentiator.
Value prop and Big Benefit #1 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
Value prop and Big Benefit #2 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
Value prop and Big Benefit #3 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
Benefit Driven headline - how you do it as well as what makes you different
Differentiator 1
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Differentiator 2
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Differentiator 3
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Differentiator 4
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Differentiator 5
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Differentiator 6
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How it works? {Make the perceived likelihood of achieving success high and effortless}
Headline
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Headline
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Headline
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Meet The Team
Headline
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Guarantee
Headline
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Frequently Asked Questions
Question 1
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Question 2
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Question 3
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Question 4
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Question 5
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Final recap - why should people take action today (create urgency)
Final recap – why should people take action today (create urgency)
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REDUCE Friction and FUDs (FEAR, UNCERTAINTY, DOUBTS)